Weekly observations from working with founder-led $25M+ companies. Built on the Theory Reality Gap framework — practical, structural, written for operators who would rather see the pattern early.
Spirit Airlines shut down on Friday. Seventeen thousand people lost their jobs. Sixty thousand passengers a day left scrambling. Every headline says fuel prices killed them. They didn’t.…
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Tennant Company makes industrial floor cleaning equipment. Solid business. Publicly traded. About $1.2 billion in annual revenue. The kind of company that runs on operational discipline. In 2023,…
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Technological Gaslighting, Burnout, and the Strategic Misalignment Nobody Wants to Name Searcie Cassidine | Cassidine Consulting | April 2026 AI made everything faster. Nobody aligned the organization to…
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We keep losing residents and we don’t know why. Your rents are competitive. The units are in good shape. You renovated the clubhouse last year. You run move-in…
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I had three conversations this week with founders running companies between $40M and $90M. One in specialty manufacturing. One in healthcare services. One in industrial operations. Different industries.…
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You hear it at every CEO roundtable, every board dinner, every frustrated text to a peer: “My leadership team won’t step up.” The VP of Operations still escalates…
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Every business is managing three things at once to keep their organization in balance: cost, quality, and speed. They are always in tension. Cut too aggressively on cost,…
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Most AI initiatives fail because they're deployed into broken execution systems. Learn the three questions to answer before your next AI investment.
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What happens after the strategy is built, the plan is launched, and the energy fades? For most organizations, the answer is: the same thing that happened last time.…
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Personality tests fail at screening because they can’t distinguish professionalism from manipulation. Get the 12-step strategic hiring framework that works
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